Tasting bookings and group sizes
Decide how you want tastings booked before choosing a tool. Some cellar doors take walk-ins and only want bookings for groups. Others run set sessions with limited places.
Group size matters. A couple and a minibus of twelve need different handling, so many wineries take small groups online and ask larger groups to enquire. A booking form can also collect details that help on the day, such as dietary needs or accessibility.
If you already use a hosted booking service, I can link to it or embed it on your site from $180. Setting up a standard booking service for one location starts at $490.
Opening hours and seasonal notices
Hours at a cellar door often change with the season, public holidays and private events. Nothing frustrates a visitor more than driving out to find the door closed.
Put current hours where they’re easy to find, and use a short notice at the top of the site for closures or changed hours. Update your Google Business Profile at the same time, because many visitors check Maps before they check your website.
Wine club and online shop
A wine club page should explain plainly what members get, how often they’re charged and how to change or cancel. Clear terms reduce questions and awkward conversations later.
An online shop lets visitors reorder a wine they tried at the cellar door. Think about how you’ll handle mixed dozens, shipping costs by region, and stock that sells out between vintages. Store platforms charge their own subscription and payment fees, which are separate from the build.
Age confirmation and delivery
Selling wine online is different from selling most other products. Your online sales must follow the conditions of your liquor licence, and buyers need to confirm they are 18 or over.
Delivery arrangements can also be affected by your licence. I can build the checkout steps and notices you need, but the requirements themselves come from your licence. Please confirm them with Liquor Control Victoria or your adviser before the shop goes live.
Events and function enquiries
Many wineries host long lunches, music days, weddings or private functions. Each of these needs a clear page and a simple way to enquire.
An event listing works best with the date, time, price, what’s included and how to book. For functions, a form that asks for the date, guest numbers and type of event saves a lot of back and forth. Take past events off the main listing so visitors don’t try to book something that has finished.
Tourism listings and Google Business Profile
Visitors often find wineries through regional tourism sites, wine trail maps and Google Maps rather than a direct search. Make sure your details are the same everywhere: business name, address, phone number, hours and website link.
Keep your Google Business Profile current with photos, hours and holiday changes. Link from your listings to the most relevant page on your site, such as the tasting bookings page, rather than just the homepage.
Visitors on phones, on the road
Many people look up a winery while already out for the day, sometimes with weak mobile coverage between towns. The site needs to load quickly and put the essentials up front.
- Opening hours near the top of the page
- A tap-to-call phone number and a link that opens directions in their maps app
- A booking button that’s easy to reach with one thumb
- Images sized for mobile data, not huge files that take an age to load
- Clear notes on parking, accessibility and whether bus groups are welcome
What my website and store packages start at
My website packages start at $790, using content you supply. A cellar door site with pages for tastings, wines, events and functions would usually suit one of the multi-page packages. Online stores start at $3,490, with platform subscription and payment fees paid separately.
Small sites (one to three pages) are often ready within 1–2 weeks once the content is ready, and larger sites usually take 2–4 weeks. A self-editing system is quoted on request. I’m not registered for GST, so no GST is added.
- Simple One-Pager: one page, from $790
- Custom Landing Page: one page, from $1,050
- Starter Website: up to 3 pages, from $1,290
- Business Website: up to 5 pages, from $1,550
- Growing Business: up to 8 pages, from $2,290
- Established Business: up to 10 pages, from $2,790
- Larger Business Website: up to 12 pages, from $3,290
- Starter Online Store: up to 10 products, from $3,490
- Growing Online Store: up to 40 products, from $4,990