The short answer
My website packages start at $790 for a simple one-page site. The largest standard package, a site with up to 12 pages, starts at $3,290. Online stores start at $3,490. Apps and custom software are quoted individually because they vary too much for a sensible package price.
Other providers in Victoria will price differently. Freelancers and agencies each set their own rates, and do-it-yourself website builders cost less up front but need your time. I can’t give you a reliable “average” figure, because there isn’t trustworthy public data that compares like with like. What I can do is show you what a defined scope costs with me and explain what changes it.
What each price level covers
These are starting prices for a defined number of standard pages using content you supply. Every package works on phones and computers, and the pricing page lists exactly what each one includes and leaves out.
- Simple One-Pager: one page, from $790
- Custom Landing Page: one page, from $1,050
- Starter Website: up to 3 pages, from $1,290
- Business Website: up to 5 pages, from $1,550
- Growing Business: up to 8 pages, from $2,290
- Established Business: up to 10 pages, from $2,790
- Larger Business Website: up to 12 pages, from $3,290
- Starter Online Store: up to 10 simple products, from $3,490
- Growing Online Store: up to 40 simple products, from $4,990
What pushes the price up
Page count is only the starting point. The bigger cost drivers are usually the things customers can do on the site, and how much preparation the content needs.
Writing is a common one. If you can supply your own text and photos, the price stays close to the package. If you need help, lightly editing a draft starts at $140 per page, and original copywriting starts at $250 per page. Branding is another: a logo starts at $420, and a fuller brand identity at $890.
- Online bookings: linking an existing booking service from $180, or configuring a standard booking service from $490
- Extra pages beyond a package: from $190 each
- Extra forms, such as a separate quote request: from $120 each
- Customer accounts, custom payment flows and connections to other software, which are scoped individually
- Moving content from an old website, and urgent deadlines
Costs that sit outside the build
A website quote usually covers design and development. Several other costs come with running a website, and it helps to budget for them from the start.
Your domain name should be registered in your business name and renewed regularly. Hosting can be something you pay for directly, or part of a care plan. My care plans start at $29 a month, and you can also manage hosting yourself with no monthly fee from me. Online stores also have platform subscriptions and payment processing fees, paid to those providers.
- Domain registration and renewal
- Hosting, and email if you want addresses on your own domain
- Software subscriptions such as booking tools or store platforms
- Payment processing fees on online sales
- Ongoing updates, backups and small content changes
Check whether a quote includes GST
GST catches people out when they compare quotes. Businesses registered for GST add 10 per cent to their prices, and some quotes show prices before GST while others include it.
I’m not registered for GST, so no GST is added to my prices: the figure you see is the figure you pay. When you compare quotes, check whether each one is shown including or excluding GST so you’re comparing the same thing.
Does location change the price?
Not for the work itself. A website for a business in Bendigo, Shepparton, the Yarra Valley or northern Melbourne is priced on its scope, not its postcode. Most of the project runs online through video calls, email and shared previews.
If you’d like to meet in person, I can arrange that in those regions where practical. Any travel cost is discussed and agreed before a meeting is booked, so it never turns up as a surprise on the invoice.
How to get a reliable figure
A useful quote needs a few details: roughly how many pages, what you want customers to do on the site, what content you already have, and any software it needs to work with. You don’t need technical language. Describing how your business works is enough to start.
Once the scope is clear, I’ll send a written quote that lists what’s included, what isn’t and any ongoing costs. If you already have a quote from someone else, you can send it through and I’ll tell you honestly whether I can match or beat it for the same work.
- List the pages and the main action you want visitors to take
- Note what text, photos and logo you already have
- Mention bookings, payments or integrations early
- Ask every provider which costs recur and whether GST is included